The Bronx is here in Malaysia! For a taste of New York in the valley, Bronx the international sneaker and streetwear brand has opened its first flagship store at Sunway Pyramid. The 1,000 sq ft store showcases a wide variety of sneakers displayed on a custom made ‘X’ shelve in the centre. On one side of the room, clothing, bags and accessories are displayed nicely and neatly. Artist collaborations such as those from the 123Klan X Bronx collection fill the other side of the wall.
Their sneakers are front and center when you enter the store; it's everywhere. It's easy to see why they're proud of their kicks.
BRONX has its heart and soul nestled deep in the infamous borough of New York City (where it takes its name from), with its arms simultaneously reaching out to contemporary Asian youth culture. BRONX street spirit manifests from the bubbling cauldron of art, music, fashion and culture of today’s urban generation. At the same time, hip hop–the era-defining musical movement that has its rebellious roots in The Bronx and boasts of forefathers such as Kool Herc, Afrika Bambaataa and Grandmaster Flash–completes BRONX inspirational trifecta, further playing a fundamental role in the brand’s inspiration and ethos.
Have you got your pair of BRONX sneakers yet?
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